Ads and Ambassador Platform for a UK E-commerce Brand
Ongoing build of an ads-to-revenue data foundation and an owned ambassador platform for a UK e-commerce brand.
Key Details
| Challenge | Ad, store and analytics data were reviewed separately, so ad spend could not be tied to revenue. The ambassador programme ran on a third-party app that the brand wanted to replace with a platform it owns. |
|---|---|
| Solution | Two products in co-development: a data foundation that joins Meta ad spend to Shopify revenue, and an ambassador platform for recruiting, gifts, tasks, points and commission. Google Ads is a later phase. |
| Technologies | Claude Code, GitHub, Slack, Shopify, Meta Ads, Google Analytics, Microsoft Clarity, PostgreSQL |
Technologies used
Claude CodeGitHubSlackShopifyMeta AdsGoogle AnalyticsMicrosoft ClarityPostgreSQL
Client
The client is a UK direct-to-consumer e-commerce brand on Shopify. The engagement is ongoing. The client keeps Lovable for its internal operating system. The architecture is described as a modern web framework with a PostgreSQL database, background jobs and AI models accessed through Axtra's own layer. A specific application framework is not named.
Product screenshots
What we built
- A data foundation that joins Meta ad spend to Shopify revenue
- Google Ads left for a later phase
- Ambassador platform to recruit, approve, gift, assign tasks, reward and retain
- Points and tiers
- Shopify discount codes and commission
- Weekly plan, build and demo cycles, with the client on Slack and GitHub
Engagement
One senior developer does the technical analysis and the build. Delivery is co-development with Claude Code. An elapsed duration is not stated.
Project team: 1 senior developer.
Outcome
The work is ongoing. No performance figure is stated.