MarketingData & BI

KPIs Tracking Portal

Weekly reporting effort reduced by 60%+ for a UK marketing agency, with real-time KPIs in Power BI.

KPIs Tracking Portal

Key Details

ChallengeA mid-sized UK marketing agency needed weekly KPI reporting without rebuilding the same packs by hand.
SolutionAn ASP.NET and Blazor portal with Power BI Embedded, row-level security, automated reports and ad-platform integrations.
TechnologiesASP.NET Core, Blazor, Azure SQL, Power BI, Azure

Technologies used

Client

The client is a mid-sized marketing agency in the United Kingdom. The portal brings campaign KPIs into one place for the team.

Product screenshots

Dark zinc analytics portal with magenta accents showing a client selector, KPI tiles for spend, leads, cost per lead and pipeline, a stacked channel area chart, a campaign table with spend and leads, and a scheduled-report panel showing next send time and recipients by role.
Client KPI portal: account teams open a live weekly report per client, with paid, organic and CRM numbers pulled together and each client seeing only their own data.

What we built

  • ASP.NET Core and Blazor application
  • Power BI Embedded with row-level security
  • Automated reports
  • Integrations with HubSpot, Google and Meta Ads

Engagement

Delivery was time and materials with 4 engineers over 8 months.

Project team: 4 engineers. Duration: 8 months. Model: Time & materials.

Outcome

60%+Less weekly reporting effort
Real-timeKPIs
SaaSPivot supported

Services used

We empower businesses with AI, ML, and data solutions.

Response within 1 business day. You will hear from an engineer, not a salesperson.

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